The family business is the backbone of the UK economy. According to a study by the Federation of Small Businesses, family businesses account for 59% of all private sector employment in the UK. However, many family businesses struggle to stay afloat. This blog post discusses ways to make a family business more profitable.
Change your marketing strategy
The danger of a business based on tradition is that sometimes it is more difficult for it to keep up with the times. But also the innate nature of a family business is that the younger members of the family are brought in from a very young age and are often given senior responsibilities when they are relatively young. This gives the family business a unique way to bridge the generation gap.
However, if the balance between tradition and modernity is upset, the family business can quickly fall behind. This is especially important when it comes to marketing strategy. To stay competitive in today’s world, it’s important to consider new digital channels for marketing. For example, investing in a website and social media presence can help increase your visibility and reach a wider customer base. In addition, search engine optimization (SEO) and influencer marketing can help boost your online visibility. Business owners associated from gosmallbusiness.co.uk recommend that family businesses update their marketing strategy every few years. This way, they will stay on top of the latest trends and use the most effective tactics. For example, take advantage of digital apps like WhatsApp, Instagram, and YouTube to boost your sales.
Use of technology
Technology is constantly changing and businesses must adapt to stay competitive. Investing in the latest technology can help streamline operations and improve efficiency. This may include implementing cloud-based software or automation tools to automate routine tasks, or investing in data analytics to gain real-time insight into the customer base and market trends. In addition, adopting a mobile-centric approach can help customers shop online from their phones or tablets. When your family business is equipped with the latest technology, you will be able to respond faster to customer requests and provide better service.
Encourage an entrepreneurial culture
It is critical to create a culture that encourages innovation and risk taking. This can help your family business stay ahead of the competition by introducing new products or services and adapting to changing market trends. You can start by giving employees autonomy to make decisions and encouraging them to come up with fresh ideas. In addition, provide training and learning opportunities to help employees develop their skills and stay on top of industry trends. And you must reward innovators and recognize new initiatives to create an environment that values entrepreneurship. This will help your family business become more flexible and quickly respond to changes in the market.
Focus on customer service
Excellent customer service is essential to any business and is an area where family businesses tend to excel. After all, you won’t live more than a generation without understanding the value of taking care of your customers. But it’s always worth freshening up in this area, especially in times of change. Providing excellent customer service can help build a loyal customer base and increase repeat business. You can start by identifying your target market and customizing your services to suit their needs. For example, you may offer personalized products or customized services. Also, use customer feedback surveys to continually improve your customer experience and ensure you meet their expectations. Make sure your support reps are knowledgeable and friendly so that customers have a positive experience. This means giving them the proper training and keeping them in the right attitude.
Referral promotion is another effective way to increase profits. By encouraging existing customers to refer you to others, you can expand your pool of potential customers. Consider offering discounts or free products for successful referrals. The discounts don’t have to be substantial, but enough to make the referral worth the time. You may also want to consider starting a loyalty program where customers can earn points for referring others and then use those points for discounts or other rewards. This will help your family business build long-term customer relationships and create an engaged community of enthusiastic fans. In addition, you may use social media platforms such as Facebook and Twitter to spread the word about your referral program.
These are just a few ways to make your family business more profitable in the UK. By leveraging technology, encouraging an entrepreneurial culture, focusing on customer service, offering incentives for referrals, and maximizing profits, your business will have every chance of success. With careful planning and implementation of the right strategies, you can ensure the long-term success of your business.