Why and how to set up a blog for your business


How many of your customers find you through your business website? Or do you have an internet business? If you answered yes to any of these questions, then your business will benefit from blogging.

Simply put, most website visits start with a search. Someone enters a problem, need or desire into Google or another search engine and they end up on your site. More relevant content on a site means a much better chance of your site appearing in good positions in the search results. Regular fresh content is even better, Google loves fresh content and will reward your site with higher rankings.

Blogging also helps to humanize your business and connect with your customers.

Where to blog

One of the main reasons for starting a blog is to drive traffic to your website, so it makes sense to integrate a blog as part of your site rather than running a separate blog.

Over a quarter of the world’s websites are built on WordPress Framework, which started out as a blogging platform. If you’re using WordPress for your website, blogging capabilities are already built in and it’s very easy to add your own blog posts. WordPress is also free, although to get the most out of the platform you will have to purchase your own domain and hosting. Most hosts now offer one-click, reliable WordPress installations.

What to write about

Can’t think of what to write about? No problem. Follow our tips and you’ll quickly have hundreds of ideas.

  • Start by thinking about all the questions customers ask about your services. You can make all answers into separate blog posts.
  • Are there any news or celebrity stories related to what you do? Write the problem along with your opinion about it.
  • Driving forces and shakers in your industry? You can complete a 10-question interview by email or phone.
  • Client profiles? Highlight the most important people in your business with profile interviews.
  • Tutorials “How”. Could you add value to your customers with step-by-step advice on a problem? This could be a written guide or a video.
  • What lists are important to your customers? For example, what are your top selling products in each category? What are the main reasons people come to you for services? Etc.
  • Do you have something to say about key calendar dates such as Christmas, Valentine’s Day, Halloween or anniversaries specific to your business?

How to write

Blogging is different from other styles of business writing. At best, he is friendly and talkative, not dumb. The best advice I’ve had is to write like you’re chatting with a friend or hire a professional writer. Read it out loud and then cut out any words you wouldn’t use with this friend; change jargon to everyday language.

Beginning and continuation

The Internet is full of forgotten blogs. Blogs that were started with great intentions and then quietly abandoned.

Don’t expect quick results. Every article you post is like a fishhook in an ocean of competition. Some get caught in shallow waters, while others hang around for months or years without a bite, only to catch a whale just when you thought no one would ever notice.

The structure will keep you informed. Create an editorial calendar for your first 10-15 articles (see the “what to write about” section above to get started). Decide how regularly you want to blog – daily, weekly, or once a month – routine is more important than frequency. And then focus and motivate yourself by setting yourself a challenge. The 10 or 30 day blogging challenge will get you off to a great start!

For the first few weeks or months, you may feel like you are talking to yourself. Press on. This experience will not be wasted for several good reasons: the more you blog, the better your writing gets, and if you learn to write like no one is reading you, you will become a much better writer. In addition, you will also become a better communicator, and in any field of business, this can only be a good thing.

If blogging is still not for you, there are plenty of good ones. freelance writers who can help.

Whether you do it on your own or work with a team, blogging is a great way to let your clients know how you work and what you have to offer. There is another word for this: marketing. Blogging is just a great marketing strategy for any business whose customers find it online. Who could it be?..

Image: Blogging via Shutterstock